SÖTHER
/24
SÖTHER is an agency specializing in branding and UX/UI design, combining brand strategy and perceptual psychology approaches to create sustainable and user-centric brand experiences. During my time at SÖTHER, I had the opportunity to play a key role in this transformation process, shaping a modern, user-centric online presence.
Client:
SÖTHER
My Role:
Concept, UX/UI Design, Dev
Year:
2024
Service Provided:
Concept, UX/UI Design, Dev
The Challenge
The previous website no longer reflected SÖTHER's position as an innovative design agency. The information architecture was intransparent, and the outdated design made it difficult for potential customers to quickly grasp the high-value B2B services. The primary goal was to create a platform that was not only aesthetically convincing but, above all, built trust and generated qualified leads.
My Role & Responsibilities
I was co-responsible for the redesign and involved in all key phases of the project. My focus was on creating a seamless bridge between brand strategy and user experience.
Discovery & Analysis: Analysis of the old website and a comprehensive competitor analysis.
Design System: Establishing a new, scalable design system from the ground up.
Wireframing & Prototyping: Creating low- and high-fidelity wireframes to structure content and visualize new user flows.
UI/UX Design: Iterative design process in Figma.
Development: Implementing the website, including custom-coded solutions, in Framer.
The Solution
The result is a completely redesigned website based on a clear information architecture and a modern, dark design. Strong typography and carefully implemented interactions guide the user intuitively through SÖTHER's complex services. The company's expertise is made tangible through a clear and compelling presentation of success stories and the service portfolio. Strategically placed call-to-actions encourage direct contact and support lead generation goals.
The Result
The redesign successfully repositioned SÖTHER's digital presence and significantly strengthened the brand perception as a modern industry leader. The new website not only generates more qualified inquiries but has also been received extremely positively by clients and industry experts.
A clear indicator of the project's success was winning the Best UX Design Award and Best UI Design Award by CSSDA. This highlighted SÖTHER's excellent customer experience and clear digital focus. The website now serves as a central pillar of the digital sales strategy.
Awarded with
