ecoride
/24
ecoride offers an eco-friendly bike and e-scooter sharing service focused on sustainability and green mobility. The company aims to alleviate urban traffic and reduce CO2 emissions by providing a convenient, healthy, and environmentally friendly alternative to traditional transportation methods.
Client:
ecoride
My Role:
Graphic Designer
Year:
2024
Service Provided:
Brand Design
The Font
In a comprehensive carousel, I thoroughly tested various fonts in different weights. After evaluating the options, I selected the final typography and based on this, I completed the design of the logo's graphic element.
The Figurative Mark
To reflect the core service, an eco-friendly bike and e-scooter sharing service, in the new logo, I did not just incorporated a bicycle but also a symbol representing the company's commitment to environmental sustainability. This dedication is symbolized by the integration of the bicycle and a leaf motif within the wordmark.
The Final Logo
The harmonious logo, consisting of an independently functioning pictorial mark and wordmark, features bold colors that naturally reflect the company's identity. The vibrant cyan represents modern environmental awareness, which is complemented by a darker shade of blue.