brandlet.io
/25
brandlet.io is a web-based tool that simplifies the creation of branded social media posts. It provides a structured workflow — from uploading and cropping images to adding gradients, logos, and text — within a consistent personal design system. The platform reduces repetitive design work while maintaining visual coherence across channels.
Client:
Personal Company (Finn Wentz)
My Role:
Founder
Year:
2025 (still in development)
Service Provided:
Concept, UX/UI Design, Dev
The Problem
Creating consistent social media content is often repetitive and time-consuming. Designers, creators, and marketers struggle with ensuring brand consistency across multiple platforms while adapting each asset to different sizes and formats. Manual editing of logos, gradients, and text for every post leads to inefficiency and increases the risk of inconsistent branding.
The Process
The development of brandlet.io followed a user-centered and structured workflow:
Research & Analysis — Conducted extensive research on social media content creation workflows, combined with interviews with potential users and buyers to identify key pain points and opportunities.
Concept Development — Built the core 5-step workflow (Upload → Crop → Branding → Design Elements → Text → Export), ensuring a clear and scalable structure for all types of users.
Wireframing — Created wireframes to translate the concept into a tangible interface, mapping each step of the workflow before visual design began.
Design & Implementation — Parallel development and design: visual design of the interface alongside live implementation, including setting up Supabase for data storage and Stripe for payment processing.
Still in dev – following from that:
Iterative Development & User Feedback — Continued refining the platform through iterative development cycles, incorporating user feedback to optimize usability, template management, and batch export functionality.
The Solution
brandlet.io empowers users to efficiently produce branded social media assets through a structured workflow:
Upload — Single or batch image uploads with automatic optimization.
Crop & Resize — Presets for all major social platforms (Instagram, LinkedIn, Facebook, Pinterest, etc.), supporting multiple crops per image.
Branding — Apply logos, gradients, and color palettes from a centralized brand kit. Templates allow for reusable design elements.
Design Elements — Add shapes, overlays, and branding accents quickly, maintaining visual coherence.
Text & Typography — Multiple text layers with adjustable fonts, sizes, and styles; supports custom fonts for pro users.
Export — PNG/JPG exports, including batch processing, with server-side export tracking for usage and quota management.
brandlet.io reduces repetitive tasks, ensures consistent branding, and provides a scalable solution for both individual creators and teams
The Solution
Users can now create polished, branded content faster and more reliably. The workflow ensures consistency across platforms while eliminating repetitive manual work. Batch exports and template reuse have dramatically improved productivity, and early testers highlighted the tool’s intuitive design and brand-focused functionality as major time-savers. brandlet.io bridges the gap between creativity and efficiency for social media content creation.